Get Found & Get Booked: The Self-Paced SEO Starter
The DIY SEO Course for Solopreneurs
Optimize your website yourself
and start attracting your ideal clients, 24/7
If your website is buried on page 5 of Google, it’s not just out of sight it’s out of reach for the very people who need what you offer.
You might be relying on word of mouth or hustling on social media just to stay visible. But here’s the thing: Search traffic is consistent, targeted, and intentional. When people search, they’re looking for solutions and with the right SEO setup, your website can be the one they find.
You don’t need to become a full-fledged SEO expert to make that happen. What you doneed is a clear path, foundational skills, and the confidence to optimize your own site. How would it feel to stop guessing to know what Google wants, and to get daily inquiries from your dream clients searching for what you offer. And the bonus is without paying someone else a monthly fee to do it for you.
That’s exactly what the Self-Paced SEO Course Starter is here to teach you.
This course is designed to give you the why, the how, and the whatof SEO for business owners ... no fluff, no jargon, and no overwhelm.
You’ll learn how to:
Understand how search engines really work—and what they look for
Identify the right keywords that your ideal clients are already typing into Google
Make simple, impactful updates to your website structure and content
Use tools like Google Search Console and Yoast (or platform-specific tools) with confidence
Build long-term visibility that grows even when you're not online
All at your own pace, in plain English, with checklists and templates to make learning stick. This is more than just a course—it’s your foundation for being found online with intention and ease.
What You’ll Get Inside
This course is built for purpose-driven entrepreneurs who want to take control of their SEO without learning to code. You’ll get easy-to-follow video lessons, real-world examples, and downloadable resources that make implementation simple.
You'll learn exactly how to optimize your site for search engines to rank your site and start showing up for the people already looking for what you offer. From keyword research to technical fixes, everything is broken down into manageable steps so you can make progress even in between client calls.
- Step-by-step SEO training—designed for beginners and non-techies
- Platform-specific guidance (WordPress, Wix, Shopify, Squarespace)
- Checklists & templates to simplify every step
- Keyword research made simple—no expensive tools required
- Content & on-page optimization strategies that work right now
- Technical SEO made easy—know what’s slowing your site down and fix it fast
Who This Is For
This course is designed specifically for purpose-driven entrepreneurs, solopreneurs, and business owners who want to take control of their online visibility without becoming SEO geeks.
It's a great fit if you're a:
Solo Entrepreneur or Creative Professional
You're wearing all the hats and need your website to pull its weight—bringing in leads while you focus on your zone of genius. You’ve got talent, but traffic isn’t finding you.
Coach or Service Provider
You’ve built a beautiful website, but it’s not showing up in search. You’re relying too much on referrals and social media hustle. You want a more consistent, aligned way to get discovered.
DIY Learner
You enjoy learning new skills and want to understand the why behind SEO, not just follow cookie-cutter advice. You want tools you can actually apply—not just jargon and theory.
Newer Business Owner
You're growing and ready to lay a strong foundation. You’re not in a place to hire an agency, but you’re serious about doing things right from the start—and building something sustainable.
Get Found & Get Booked:
The Self-Paced DIY SEO Starter Core Topics
This course breaks down SEO into 10 approachable, beginner-friendly modules designed for solopreneurs and service providers who want more visibility. From foundational SEO principles and keyword research to site structure, blogging, and technical setup, each topic is taught in plain English and includes actionable tools, templates, and checklists.
Whether you're building your first SEO plan or fine-tuning your current site, these core lessons give you the skills and clarity to attract your dream clients through search on your own terms and timeline.
1. SEO Foundations
What SEO actually is (and isn’t)
How search engines work
Why SEO is essential for long-term visibility
Organic vs. paid traffic (and why organic wins long-term)
2. Keywords & Search Intent
What are keywords and how to choose the right ones
Understanding user intent
Long-tail vs. short-tail keywords
Free & paid keyword tools walkthrough
DIY keyword research using your own content
3. On-Page SEO
Crafting SEO-friendly page titles & meta descriptions
Optimizing headers (H1, H2, H3…)
Image optimization: alt text, file names, sizing
Using internal links to keep visitors engaged
URL structure best practices
4. Content That Ranks
Creating content that Google and humans love
Blogging for SEO (even if you don’t love writing)
SEO copywriting tips that convert
Fresh vs. evergreen content (and how to balance both)
5. Technical SEO Basics
What makes a website technically “SEO-ready”
Mobile responsiveness
Website speed optimization
Secure sites (HTTPS) and SSL
Crawlability and indexing explained simply
6. Site Structure & Navigation
How to organize your pages for clarity and SEO
Building an intuitive site map
Navigation do’s and don’ts
7. Local SEO (Optional Module)
Getting found in local searches
Google Business Profile setup
Optimizing for local keywords
8. SEO Tools & Tracking
Introduction to Google Search Console & Google Analytics
How to track keyword rankings and traffic
Tools to monitor performance (without overwhelm)
9. Common SEO Mistakes to Avoid
Outdated tricks that hurt more than help
Over-optimization pitfalls
SEO myths busted
10. Your SEO Action Plan
A step-by-step implementation checklist
Quick wins vs. long-term strategy
Monthly and quarterly SEO habits
How It Works & How Long It Takes
Jump in whenever you’re ready and take it step-by-step. You get lifetime access, so you can come back anytime to brush up or catch new updates.
- Self-paced, so you can start anytime and move through at your own speed
- Bite-sized lessons you can finish in 15–30 minutes
- Designed to take 3–6 weeks depending on your schedule
- Access to everything immediately. It's not drip-fed content
- Lifetime access to all materials and future updates
Nope! We focus on free, accessible SEO tools (like Google Search Console, Google Analytics, Ubersuggest, etc.) so you can implement everything without added costs.
No problem. We’ll show you how to build an SEO-friendly site whether you’ve got a full content library or you’re just getting started. You’ll also learn what kind of content is most helpful for being found.
That depends on your schedule, but most people finish in 3–6 weeks. The lessons are short, focused, and actionable—perfect for doing in small chunks between client calls or while sipping your morning coffee.
You may start seeing changes in a few weeks, and momentum builds over time. SEO is a long game, but this course helps you win it faster.
Yes. We include platform-specific guidance for all major builders.
Nope! This course is built for beginners with jargon or coding.
It’s a one-time payment of $197 for lifetime access. No subscriptions, no surprise charges. You’ll also get any updates we add to the course in the future.
Results vary depending on your starting point, but students typically begin seeing more impressions and clicks in 3–8 weeks after implementing the course material. This course sets you up for long-term, organic visibility that builds over time.
My person rule is do something and track it, then check back in 4 weeks. If it gains traffic copy it into your next content, but if it doesn't make a small change and track it again.
Ready to Get Found & Get Booked?
The tools, clarity, and confidence to optimize your own website are right here.
Start showing up in search and attracting your ideal clients today.
You don’t have to stay invisible
Enroll in the Self-Paced SEO Course Starter now and take the first step toward long-term, sustainable visibility.
Think you’d like a little extra support?
Want live support, accountability, and expert real-time feedback as you go?
Click here to level up and get everything in this Self-Paced SEO Starter plus weekly group coaching, website reviews, and access to a supportive community of fellow business owners.
Perfect if you want hands-on help and momentum you can feel.
Read about the 90-Day Guided SEO Coaching Program
Ready to Boost Your Online Visibility?
Contact us now to discuss your SEO needs and start the continuous path to online success.
Free Download: SEO DIY Audit Checklist
Download your free DIY audit and uncover what’s working, what’s not, and what’s ready to shift all in just a few intentional minutes.